Experience
UX/UI Design Mentor Volunteer (Part-time)
October 2024 – Present, University of Minnesota
Guide a UX/UI Design student in building a successful career by diving into the essentials: mastering portfolios, personal branding, career paths, job search strategies, and interview skills
Provide hands-on feedback on projects, and equip them with networking know-how to help them confidently enter the industry
Experience Designer
April 2022 – Present, US Bank, Minneapolis, MN
In collaboration with a UX Manager and an Experience Architect, I led the UI design of a cross-platform (iOS and Android) native mobile app for the partner credit card business, successfully elevating its App Store rating from 1.6 to an impressive 4.8/5 stars with over 53,000 reviews
The app integrated more than 37 thoughtfully designed native and responsive web features, delivering a seamless experience with a 94% task completion rate and a 76% main-task satisfaction rate across iOS and Android
Working with a dynamic product team—including a Product Manager, UX Manager, Experience Architect, Accessibility Consultant, Content Strategist, Front and Back-end Developers, QA Specialists, UX Researcher, and Scrum Master—I delivered a range of key deliverables
Deliverables included lo-fi and hi-fi mockups, interactive prototypes, internal presentations for leadership, timelines, and roadmaps, along with strategic recommendations that strengthened the partner credit card design system
UX/UI Design Mentor (Part-time)
April 2022 – May 2023, Springboard, Remote
Mentored three UX/UI design students on two capstone projects, a UX industry design project, a Google Venture design sprint, their professional portfolio, interview preparation, job search, and various curriculum exercises
Senior UX/UI Designer
2021 – 2022, Xcel Energy, Minneapolis, MN
Developed an unauthenticated, mobile-first, web experience focused on delivering a best-in-class experience to potential electric, natural gas, and renewable energy (residential and business) utility customers
Led the UX/UI design of an intuitive, streamlined mobile responsive & desktop global navigation built with scalability in mind for residential & business customers, vendors, and internal & external partners
Led the UX/UI design of the entire Customer Service section of the flagship website, xcelenergy.com
Led and oversaw two UX/UI Designers
Contributed to a dynamic and agile product team, including a Product Owner, Functional Analyst, two UX/UI Designers, an Accessibility Consultant, a UX Researcher, two Content Designers, as well as Web Developers and Quality Assurance Specialists. Our collaborative efforts seamlessly merged diverse expertise, ensuring a harmonious blend of skills to drive successful outcomes.
Senior UX/UI Designer
2020 – 2021, Thrivent, Minneapolis, MN
Reimagined an engaging, authenticated web experience that offers financial clarity through personalization for members and transformative, organizational growth
Engaged in collaborative efforts with an agile product team, featuring a Product Owner, a Scrum Master, a UX Design Lead, two UX/UI Designers, a Service Designer, and a Solution Architect
Product Designer
2019 – 2020, Ameriprise, Minneapolis, MN
Led the UI design for the Ameriprise native, cross-platform mobile app in an agile environment
Led the redesign of riversource.com, an insurance website, by implementing a new visual aesthetic which created a consistent, more user-friendly, engaging client experience
Spearheaded the strategy and implementation of a new design system for columbiathreadneedle.com that met Web Content Accessibility Guidelines (WCAG 2.0)
Senior UX/UI Designer
2019, Hot Dish Advertising, Minneapolis, MN
Led end-to-end digital design experiences for nationally recognized, and award-winning B2B franchisor clients
Completed the launch of several results-driven, user-centric responsive websites, and numerous landing pages, social media, and digital ad campaigns in a fast-paced, deadline-driven environment
Performed user experience audits, competitive analyses, and user interviews, created user personas, user journeys, and high-fidelity mockups, and developed prototypes within a collaborative, design-thinking framework
Mentored and oversaw a Graphic Designer for various digital client experiences
Projects included: responsive website designs, B2B brand marketing, landing page designs, eMarketing campaigns, and collateral design
Senior Graphic Designer
2013 – 2018, Optum, Eden Prairie, MN
Led and mentored two Graphic Designers for B2B corporate marketing communication initiatives
Served as a creative business partner, overseeing project, time, and budget management
Drove strategy, design, coordination, and production for internal, multichannel brand marketing solutions
Provided guidance and adherence to brand guideline standards for enterprise-wide marketing communication projects in a fast-paced, deadline-driven environment
Projects included: B2B brand marketing and identity, collateral and signage design, eMarketing and website intranet graphics, event branding, video graphics, digital signage, and executive presentations
Professional Development
UX Certificate
2022, Nielsen Norman Group
Lean UX and Agile
Being a UX Leader
Design Thinking
Design Tradeoffs and UX Decision Frameworks
Information Architecture
UX/UI Design Apprentice
2018 – 2019, Chegg Skills
User Experience Design (UX), User Interface Design (UI), and Front-end Web Development
Education
Bachelor of Fine Arts Degree
Major: Graphic Design, UW-Stout, Menomonie, WI
One-Year Study Abroad Program
Graphic Design, Fachhochschule, Hildesheim, Germany
Organizations
UXPA-MN member (User Experience Professionals Association)
2019 – 2022